Most of the brands have realized that women are major consumers too and they have the moolah to buy. They want to win over women. The women-centric ads, are showing women to be independent decision makers and pushing certain values.
After my visits to Munnar, Goa and Coorg, I have realized that India is a beautiful country. It has a raw and undisciplined beauty, which is different from the European countries, like Switzerland and Austria. I have a personal relationship with this beauty. Every breath of fresh air I take, I feel that I am entitled to it, as though it were my birth right. The air doesn’t seem foreign in the least. I can come back any time to enjoy it without worrying about the visa or the expense. That is the magic of India for me. You have to learn to appreciate it. Like the superman who was willing to mute his senses to sustain on Earth, we have to tune out the crowds and the garbage around the scenic locations to appreciate the beauty of our country.